This left me with no input as to the design of the calendar other than in the choice of fonts, colour etc. Whilst not a major issue to me personally, it would have been nice to be able to add a completely new feel to the calendar both in terms of actual graphic design and in the physical format and appearance of the calendar. The budget dictated the format we chose but the client wanted to retain the previous design. Oh well, the client is always right.
Preparation
I called Alan McKenna (MD of Netherton Cross Printers) to discuss the file types they accept and determine any specific instructions that I would need to observe. It was at this stage that I was told that, due to their existing commitments and work scheduling, I had to get the whole calendar designed and to them within one week.
This was a surprise and did make me wonder what I had got myself into! An already hectic work load, college projects and personal obligations made the new deadline very difficult. And I had agreed to do the design work FOC as well!
The printers advised that they wanted 3mm bleed all round the artwork and that PDF files were acceptable. Nothing different there then.
I was worried about the actual dates for the calendar - where to source an accurate version which included the necessary holiday dates and special occasions. Netherton Cross advised that they had all the dates pre-configured and could very simply add them into my artwork. Given the tight deadline now in place, this was a great bonus to me. All I had to do was advise them of the dimensions of the area that I was leaving for the dates.
I had already made the decision to use Adobe InDesign as this would allow me maximum scope for creativity whilst retaining uniformity across the 13 pages and would allow for the inclusion of different images and logos across each month of the calendar.
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