Brief...

Client:

Brighouse Pride – a voluntary organisation whose aim is to promote the town of Brighouse as a great place for businesses, families and as a shopping centre and place for people to visit and enjoy.

Pride members are comprised of local business owners and citizens who wish to see Brighouse recognised as a successful town. The members actively pursue projects to achieve this aim.

The group is currently planning a bid to get local authority recognition which will allow the Pride to be eligible to apply for grants and funding. The group hold monthly meetings (1st Monday of each month) to discuss the progress of each project.

Brighouse Pride has been in existence for several years.

Funding is minimal at present. Funds are currently raised through advertising revenue from various projects currently in progress and by member donations.

The project:

The Pride has previously produced a calendar (A4 size, 13 pages) for the years 2007 and 2008. They want to continue the success of these calendars by producing another for 2009.

The members had already decided to use pictures drawn by children from a local school as the artwork for each month Children from Year 6 of Baliffe Bridge Junior & Infant school – approximately 1.5 miles from Brighouse town centre - have been invited to draw pictures of local landmarks and buildings for consideration as artwork for the calendar. The winning pictures have been chosen – 13 in total – and the relevant months for each picture have been decided.

The calendar must be of a high quality, both design wise and in production values.

A printer must be chosen to produce the calendar. Careful consideration must be given to printing costs, production values and a guaranteed delivery date of December 1st must be obtained to allow for distribution of the finished product in sufficient time for a pre-Christmas completion of the project.

Advertisers are sought for each month. The advert size is to be decided upon and costs calculated to determine the number of advertisers required throughout the calendar to ensure that the production costs are met by advertising revenue.

The calendar for 2008 was delivered late (in early January) owing to design and production delays. The Pride demands that this does not occur this time.

The calendar:

Both previous calendars, 2007 and 2008, have been 13 pages and in A4 portrait format, “wiro” bound with card back board. The pages are single sided, full colour and comprise an image, advertisers details and each month dates.

Both these calendars have been very similar in layout and colour scheme (blue). The Pride would like to consider other sizes and formats available. However, cost is a major consideration and must be a low as possible whilst ensuring a high quality final product.

The Brighouse Pride logo is to be displayed throughout the calendar. Each page has to contain one picture along with the child’s name, advertiser logos and details and space for each month’s dates with room for “notes” to be written.

The design should be visually attractive and reflect the style of the children’s pictures.
Careful consideration must be given to the size and positioning of the various elements to ensure that the images are prominently displayed and that the adverts are clearly visible.

Considerations:

The artwork must be produced quickly within a very brief period to allow sufficient production time before the 1st December delivery date. – see previous note.

Investigate different formats and/or sizes of calendar.

Obtain competitive printing costs.

Establish guaranteed delivery dates.

Attract advertisers and determine numbers required and what costs to charge to allow the calendar to be “self funding” if possible.

Should the calendar be given away, with a suggested donation, or a fixed charge made.

Ensure that each child will be thrilled to see their artwork displayed!